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by Colin Shaw : The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

ISBN : #1137534281 | Date : 2016-10-01

Description :

PDF-2f58d | Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences…. The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level


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Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy PDF




by Ken Platts : Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy

ISBN : #1854230107 | Date : 1988-06

Description :

PDF-47603 | … Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy


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by William J. McDonald : Cases in Strategic Marketing Management: An Integrated Approach

ISBN : #0023794240 | Date : 1997-11-25

Description :

PDF-9e5a2 | The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides acc… Cases in Strategic Marketing Management: An Integrated Approach


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[Pub.93aAw] Cases in Strategic Marketing Management: An Integrated Approach PDF | by William J. McDonald


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by Shivani Karwal : Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing

ISBN : #1519506392 | Date : 2015-11-25

Description :

PDF-f82c8 | Having a strong digital presence is crucial for every business today! The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you’re looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple … Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing


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by Joannis Paul Schweres : Mercedes-Benz’s Marketing Strategy in Mexico

ISBN : #3656877637 | Date : 2015-01-19

Description :

PDF-e42a7 | Seminar paper from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to custo… Mercedes-Benz’s Marketing Strategy in Mexico


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Principles Bicycle Retailing III Strategies PDF 04703ea59

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Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond PDF




by Randy W. Kirk : Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond

ISBN : #0924272058 | Date : 1992-06-01

Description :

PDF-aacdd | Featuring 12 chapters on all aspects of bicycle retailing, this manual by Randy W. Kirk contains the latest information and expands on the sales, marketing, and bike shop business advice contained in his previous two popular bike retailer books. Now regarded as THE ultimate resource on bicyle retailing…an industry standard. Included in this 210-page book are chapters on profitability, computers… Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond


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[Pub.25QDp] Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond PDF | by Randy W. Kirk


Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond by by Randy W. Kirk

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Summary Customers Really Analysis McKains Ebook PDF Dfea98500

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by BusinessNews Publishing : Summary: What Customers Really Want: Review and Analysis of McKain’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-a1d14 | The must-read summary of Scott McKain’s book: “What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave”.This complete summary of the ideas from Scott McKain’s book “What Customers Really Want” shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal c… Summary: What Customers Really Want: Review and Analysis of McKain’s Book


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[Pub.94nTC] Summary: What Customers Really Want: Review and Analysis of McKain’s Book PDF | by BusinessNews Publishing


Summary: What Customers Really Want: Review and Analysis of McKain’s Book by by BusinessNews Publishing

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Master Marketer Techniques Spectacular Marketing PDF 805442a2c

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The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success PDF




by Christopher Ryan : The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

ISBN : #074941233X | Date : 1994-05-30

Description :

PDF-2b80e | Presents a series of tested marketing strategies and radical new techniques that aim to allow companies to outpace their competitors. The text enables readers to choose marketing weapons best suited to their individual needs. Worksheets are used to plan and implement marketing campaigns…. The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success


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Strategische Kundenanalyse Mittelgro9Fen Familienunternehmen Automobilzulieferindustrie PDF 0f304ae71

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Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition) PDF




by Henny Lena Holzhauser : Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)

ISBN : #3658114630 | Date : 2015-10-09

Description :

PDF-b55bf | Henny Lena Holzhauser analysiert die Gründe, warum mittelgroße Familienunternehmen Strategische Managementkonzepte nicht verwenden, welche Anlässe zu einer Anwendung führen können und welche Besonderheiten bei der Entwicklung von Konzepten beachtet werden müssen. Der Fokus liegt auf dem Kern des Erfolges: Den Kunden. Im Kontext vergangener Erfolge und dem Durchleben von Unternehmenskrisen en… Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)


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[Pub.72rmd] Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition) PDF | by Henny Lena Holzhauser


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Global Corporate Strategy Evaluation Amazon Com PDF Fcf288e74

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Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com PDF




by Miriam Mennen : Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com

ISBN : #3640570812 | Date : 2010-03-21

Description :

PDF-fe3e6 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % – B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company’s … Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com


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by Eddie Yoon : Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

ISBN : #1633692078 | Date : 2016-12-20

Description :

PDF-c1650 | Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have… Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth


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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by by Eddie Yoon

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Services Marketing: People, Technology, Strategy (4th Edition) PDF




by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

Description :

PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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Services Marketing: People, Technology, Strategy (4th Edition) by by Christopher Lovelock

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Loyalty Com Customer Relationship Management Marketing PDF Ece263e3d

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loyalty.com : Customer Relationship Management in the New Era of Internet Marketing PDF




by Frederick Newell : loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

ISBN : #007138782X | Date : 2002-01-25

Description :

PDF-0f76c | “If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”­­Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last…. loyalty.com : Customer Relationship Management in the New Era of Internet Marketing


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ISBN : # | Date : 2004

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